PICMAC MEDIA SCHOOL

Radio & Television Presentation

This professional training program in Radio and Television Presentation provides participants with the essential skills and techniques required to excel as on-air personalities in broadcast media. Participants will learn the art of engaging and captivating audiences through effective vocal delivery, body language, and presentation style. The course will cover topics such as scriptwriting, interviewing techniques, live broadcasting, and studio etiquette. Through practical exercises, simulated broadcasts, and feedback sessions, participants will refine their on-air presence and develop the confidence needed to succeed as radio and television presenters. Additionally, participants will gain insights into the technical aspects of broadcasting, including operating studio equipment and managing live productions. By the end of the program, participants will be equipped with the knowledge and practical skills necessary to pursue careers as professional radio and television presenters.

Public Speaking & Presentation

This professional training program in public speaking and presentation equips participants with the skills and confidence to deliver impactful presentations in various professional and public settings. Participants will learn the principles of effective public speaking, including vocal delivery, body language, and audience engagement techniques. Through interactive workshops, practical exercises, and video analysis, participants will develop their ability to craft and deliver persuasive speeches, informative presentations, and engaging talks. The course will also cover topics such as overcoming stage fright, structuring presentations for clarity and impact, and using visual aids effectively. By the end of the program, participants will have honed their public speaking skills and be prepared to deliver dynamic and compelling presentations with poise and proficiency.

Journalism & Media Studies

This professional training program in Journalism and Media Studies offers participants a comprehensive understanding of the theories, practices, and ethics of journalism and media. Participants will explore the role of journalism in society, the history of media institutions, and the evolution of media technologies. Through a combination of theoretical discussions, practical exercises, and case studies, participants will develop skills in news gathering, writing, editing, and storytelling across various media platforms. The course will also examine issues such as media ethics, freedom of the press, and the impact of digital disruption on journalism. By the end of the program, participants will be equipped with the knowledge and skills needed to pursue careers in journalism, media production, and related fields.

Photography & Photojournalism

This professional training program in Photography and Photojournalism provides participants with the knowledge and skills necessary to excel in the field of visual storytelling. Participants will learn the fundamentals of photography, including camera operation, composition, lighting, and image editing techniques. Through hands-on practical sessions, assignments, and critiques, participants will develop their technical proficiency and artistic vision in capturing compelling images that convey powerful narratives. The course will also delve into the principles of photojournalism, ethics, and the role of visual media in storytelling and news reporting. By the end of the program, participants will have the expertise to produce professional-quality photographs and tell impactful stories through visual communication, whether for journalistic, documentary, or artistic purposes.

Video Production & Editing

This professional training program in Video Production and Editing provides participants with the knowledge and skills necessary to create high-quality video content for various purposes, including marketing, entertainment, education, and journalism. Participants will learn the fundamentals of video production, including camera operation, lighting techniques, sound recording, and cinematography principles. Through hands-on workshops, practical exercises, and project-based learning, participants will gain proficiency in using video editing software to edit and enhance video footage, add visual effects, and create engaging narratives. The course will cover topics such as scriptwriting, storyboard creation, shot composition, and post-production techniques. Participants will also explore the latest trends and technologies in video production, including 4K resolution, virtual reality (VR), and live streaming. By the end of the program, participants will have the expertise to produce professional-quality videos from concept to final edit, effectively conveying their message and captivating audiences.

Book Writing & Publishing

This professional training program in Book Writing and Publishing provides aspiring authors with the knowledge and skills necessary to bring their literary projects to fruition and navigate the publishing industry successfully. Participants will learn the essentials of storytelling, plot development, character creation, and narrative structure to craft engaging and compelling manuscripts. Through workshops, writing exercises, and peer feedback sessions, participants will refine their writing style and develop their unique authorial voice. The course will also cover the publishing process, including manuscript submission, editing, design, distribution, and marketing strategies. By the end of the program, participants will be equipped with the tools and insights to write and publish their books effectively, whether through traditional publishing houses or self-publishing platforms.

Public Relations

This professional training program in Public Relations provides participants with the knowledge and skills necessary to excel in the field of strategic communication and reputation management. Participants will explore the role of public relations in building and maintaining positive relationships between organizations and their stakeholders, including the media, investors, customers, and the public. Through theoretical insights, case studies, and practical exercises, participants will learn how to develop strategic PR plans, craft persuasive messaging, and execute effective PR campaigns. The course will cover topics such as media relations, crisis communication, stakeholder engagement, event management, and social media strategy. Participants will also gain insights into ethical considerations, measurement techniques, and emerging trends in public relations. By the end of the program, participants will be equipped with the knowledge and skills needed to navigate the complexities of the PR landscape and deliver impactful PR solutions for organizations across various industries.

Advertising

This professional training program in Advertising provides participants with a comprehensive understanding of the principles, strategies, and practices involved in creating effective advertising campaigns. Participants will explore the role of advertising in marketing communications, consumer behavior, and brand promotion. Through theoretical insights, case studies, and hands-on exercises, participants will learn how to develop advertising strategies, identify target audiences, and craft compelling advertising messages. The course will cover various advertising channels and formats, including traditional media (such as print, television, and radio) and digital media (such as social media, display advertising, and search engine marketing). Participants will also gain insights into advertising creative development, media planning, and campaign evaluation. By the end of the program, participants will be equipped with the knowledge and skills needed to create, implement, and measure successful advertising campaigns that effectively reach and engage target audiences.

Use of English & Communication Skills

This professional training program on the Use of English and Communication Skills is designed to enhance participants' proficiency in the English language and their ability to communicate effectively in various professional contexts. Through a combination of theoretical insights and practical exercises, participants will develop strong grammar and vocabulary skills, learn to write clear and concise documents, and improve their verbal communication abilities. The course will also focus on active listening, public speaking, non-verbal communication, and intercultural communication competence to equip participants with the necessary tools to excel in their professional communication endeavors.

Business Communication

This professional training program in Business Communication provides participants with the essential skills and strategies necessary to communicate effectively in various business contexts. Participants will explore the principles of written and verbal communication, focusing on crafting clear and concise messages for different audiences and purposes. Through practical exercises, case studies, and role-plays, participants will develop proficiency in email writing, report generation, presentation delivery, and interpersonal communication. The course will also cover topics such as cross-cultural communication, professional etiquette, and communication technology tools, enabling participants to enhance their communication skills and succeed in today's dynamic business environment. 

International Communication

This professional training program in International Communication provides participants with a comprehensive understanding of communication dynamics in a global context. Participants will explore the complexities of cross-cultural communication, international media systems, and the impact of globalization on communication practices. Through theoretical frameworks, case studies, and interactive discussions, participants will gain insights into the role of communication in shaping international relations, cultural exchange, and global business interactions. Topics covered include intercultural communication competence, media diplomacy, transnational communication networks, and ethical considerations in international communication. Participants will develop the skills and knowledge needed to navigate cultural differences, build effective relationships across borders, and communicate successfully in diverse international settings.

Development Communication

This professional training program in Development Communication provides participants with the knowledge and skills needed to effectively communicate development initiatives and social change projects. Through a blend of theoretical insights, practical techniques, and case studies, participants will explore the role of communication in facilitating sustainable development, community engagement, and behavior change. Topics covered include participatory communication approaches, advocacy strategies, social marketing techniques, and the use of media for development purposes. Participants will learn how to design, implement, and evaluate communication interventions that address key development challenges and empower communities to drive positive change.

Marketing Communication

This professional training program in Marketing Communication offers a comprehensive exploration of the principles, strategies, and tactics used to create and deliver effective marketing messages. Participants will gain a deep understanding of various marketing communication channels, including advertising, public relations, digital marketing, and branding. Through case studies, real-world examples, and practical exercises, participants will learn how to develop integrated marketing communication campaigns that engage audiences, build brand awareness, and drive business results in today's dynamic marketplace.

Call Centre Representative

This professional training program for Call Center Representative equips participants with the essential skills and knowledge required to excel in customer service and communication roles within a call center environment. Participants will learn effective communication techniques, active listening skills, and strategies for handling various customer inquiries and concerns professionally and efficiently. Through simulated scenarios, role-playing exercises, and practical modules, participants will develop proficiency in using call center technology, navigating customer databases, and resolving customer issues in accordance with company policies and procedures. The course will also cover topics such as conflict resolution, empathy, and time management to ensure participants can deliver exceptional customer experiences and contribute to the overall success of the call center operation. By the end of the program, participants will be prepared to handle a wide range of customer interactions confidently and competently, enhancing customer satisfaction and loyalty.

Crisis Communication

This professional training program in Crisis Communication equips participants with the skills and strategies necessary to effectively manage communication during times of crisis. Participants will learn how to anticipate, prepare for, and respond to various crises, including natural disasters, accidents, product recalls, and reputation-threatening events. Through a combination of theoretical frameworks, case studies, and practical exercises, participants will develop crisis communication plans, learn crisis communication best practices, and master techniques for communicating with stakeholders, media, and the public during high-pressure situations. The course also covers crisis leadership, social media crisis management, and post-crisis evaluation and recovery strategies to ensure organizations can navigate crises successfully and protect their reputation and stakeholders' trust.